Mar & Mark as Volunteers

musings on our lives as volunteers….

Posts Tagged ‘consumer power

Just in time for the next arrival – Barbie finally getting real about body image

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Screen Shot 2016-02-12 at 4.51.24 pm

Mark’s son will shortly be entering fatherhood for the first time!   Very exciting times, and we wish them all the very best with their birth of their little one.   To celebrate, I thought I’d give a wee update on Mattel and their recent move to make Barbie more “realistic”.   I really love the fact that Mattel finally succumbed to consumer pressure to introduce more realistic body shapes into their line.   It has only taken them 57 years, but power to the people!   Wonderful to see consumers voting with their wallets, and equally good to see businesses savvy enough to realise what will keep the dollars coming into the door – give the consumers what they have been asking for!

Finally, the Fashionista’s line for 2016 includes different skin tones, body types, eye colours and hair styles.   Wow.  Imagine that!  Dolls that start to look a little bit more like the wonderful wide world out there!   Go figure!  Nice to see some options that aren’t blonde haired and blue eyed.  NOT that there’s anything wrong with being blonde haired and blue eyed!  Someone has to be in the minority!  ha ha ha.

We have no idea if the newest arrival is going to be a girl, or a boy, and their gender will not matter at all, if s/he wants to play with a Barbie doll.   But if we ever do give the new addition a doll, it will be a great feeling to be able to get one that maybe even looks a little bit like the child!   How cool is that!

 

Written by Mar(k)

February 12, 2016 at 4:59 pm